Just ahead of their appearances at the legendary Reading and Leeds Festivals next weekend, I the Mighty have offered up some advice on coping with a break-up via the official video for ‘Pet Names’. The video, which premiered via RockSound yesterday here, lays out a 21-step plan for getting over your ex, that would undoubtedly go viral as a list on Buzzfeed. In doing so, the band added some humour to a song that deals more with the unhealthy consequences that often accompany the end of a relationship.
Vocalist Brent Walsh said of the video: “Everyone has gone through a rough break up at some point. While the song deals with sorting through that relatable process in an unhealthy way, we thought it would be fun for the video to do the exact opposite, giving you our 21 step process for getting over a rough break up. Unlike any video we’ve made yet, much of our time filming was spent improvising and having tons of fun experimenting with different ideas.”